As we reach the midpoint of 2024, UTMOST has taken the opportunity to thoroughly assess past achievements and plan strategically for the future. With a focus on customers, products, and goals, UTMOST successfully held its 2024 Mid-Year Sales Meeting, gathering the entire marketing team to embark on a new journey. Amid challenges, the company seeks transformation and growth, gathering strength to power forward!
At the meeting, UTMOST's General Manager, Yang Quan, delivered a strategic presentation titled "Focus on Products, Focus on Customers, Focus on Goals." He addressed three key aspects: the company's business development, marketing structure, and project operation processes. Yang highlighted:
Diligence Leads to Success
UTMOST adheres to the mission of "creating high-end industrial valves for China," evolving from nothing to a company that constantly innovates while moving forward. Despite multiple challenges, UTMOST has remained focused, achieving outstanding results such as ranking 16th in the 2023 China Control Valve Industry Sales Rankings. This success is a testament to the idea that dedication and hard work lead to rewarding outcomes.
Slogans Reflect Strategy
Slogans are not just words—they represent attitude, action, and strategy. How can we continue to create value for our customers? The more problems we solve for them, the greater the value we provide. Each employee must deeply consider this and use the meeting as an opportunity to address weaknesses, improve their value, and meet customer needs, thereby effectively implementing the strategic plan and generating profits.
Collaborative Growth
Yang emphasized the importance of teamwork, saying, "Revenue without profit is not revenue, and profit without cash flow is not profit." As UTMOST enters the second half of 2024, it's time to reset, re-energize, and restart. Sales teams should share resources, collaborate closely, and expand their marketing efforts. By focusing on customer pain points and needs, the company will actively seek orders, maximize resource utilization, and build a competitive advantage to secure more business.
General Manager's Message
"We must work harder than our competitors if we want to survive."
Next, Vice General Manager Zhang Bo, Sales General Manager Zhao Yanbo, and Mei Honggang led discussions on three key topics:
How to generate repeat orders from existing clients
How to develop major project clients
How to understand and meet customer needs while maintaining their value
Through these discussions, the UTMOST marketing team outlined its marketing strategy handbook, unlocking a clear path to securing orders and fine-tuning their approach to business development.
The discussions were lively, with participants exchanging ideas and experiences, sharing success stories, and addressing challenges. This collaborative environment provided valuable insights, expanding everyone's perspective.
In parallel with the meeting, a series of specialized training sessions were conducted, covering topics such as finance-business integration, legal compliance, and human resource management. These trainings provided employees with the knowledge needed to streamline processes, resolve bottlenecks, and ensure smooth operational support for the sales teams.
The road ahead may be challenging, but as long as we keep moving forward, success will follow. This mid-year meeting not only summarized the sales performance of the first half of 2024 but also offered clear guidance for future work. UTMOST employees are now more determined than ever, targeting specific goals, embracing customers, and adapting to market changes. By leveraging interdepartmental cooperation, the company will boost its marketing potential and strengthen the team's overall combat effectiveness, ensuring high-quality completion of all objectives and continuing to create tangible value for customers.
